Vintage Posters

2003 Campaign. "Bud Light used the "Be Yourself" theme since 1998 for a number of years, with images such as a Bud Light bottle decked out in rainbow beads, sunglasses and a stovepipe hat. In early 1996, the company began running a campaign with the line, "Labels belong on beer, not people," in national gay magazines and has had a presence ever since... In 2003 popular gay illustrator Joe Phillips illustrated the campaign showing people at parties." (Source: marketingtherainbow.info) NOTE: Printed on both sides.