Vintage Posters

A summer pool scene. C.2000 Mysterious Levi's poster for their off-shoot brand Red Line (one of a series of artful photography), highlighting a blank circle R ® tab instead of their iconic "Levi's® " tab. According to the Levi Strauss website: "it's necessary to produce a certain percentage of Levi’s® products with a plain Tab with only the ® symbol on it. This shows that LS&Co. owns trademark rights in the Tab itself, not just the Levi’s® wording trademark." Furthermore, Levi's red line jeans are identified by the red line running down the selvedge on the inside of the pant legs. Some older ones have become collectors items. This poster was collected in NYC at the end of the 1990s or early 2000s.