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James Cleveland "Jesse" Owens (September 12, 1913 – March 31, 1980) was an American track and field athlete and four-time gold medalist in the 1936 Olympic Games.
"Auto company Lincoln-Mercury created the Sports Panel in fall of 1967 with some of the most famous names in sports. The Sports Panel represented Lincoln-Mercury 'at numerous community functions, charitable events, and major automobile activities.'" SOURCE: "Selling the American Muscle Car: Marketing Detroit Iron in the 60s and 70s" By Diego Rosenberg.