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1980 Army recruitment poster. "Be All You Can Be" was the recruiting slogan of the United States Army for over twenty years. Earl Carter (pen-name, E.N.J. Carter) working for the N. W. Ayer Advertising Agency as a Senior Copywriter created the "Be All You Can Be" theme line in 1980. (Wikipedia) NOTE: On archival linenbacking already. Some creases and expertly repaired tears throughout.